Dubbed internally as "Project Grow," the plan reflects an update to properties to unify the Hilton Garden Inn brand by the end of 2013, which continues to grow both in the Americas and throughout the globe. Credit: Hilton Garden Inn

MEMPHIS, Tenn. - Hilton Garden Inn, the global brand of award-winning, value-focused and dependable hotels, today announced an innovative lobby refresh initiative across the entire portfolio of hotels. Dubbed internally as "Project Grow," the plan reflects an update to properties to unify the Hilton Garden Inn brand by the end of 2013, which continues to grow both in the Americas and throughout the globe. With nearly 50 new projects planned or opening in emerging markets outside of the Americas over the next three years, including Turkey and China, the Hilton Garden Inn brand looks to establish global presence while updating and unifying current builds.

"We've re-imagined the Hilton Garden Inn pavilion, taking the lobby from a place of transaction, to a place of interaction for our guests," said Adrian Kurre, Global Head, Hilton Garden Inn. "The new layout and nature-inspired design allow us to visually tell the Hilton Garden Inn story and creates a new paradigm for how our team members engage and serve our guests."
The two pilot locations have seen an immediate benefit from the new design. At the Hilton Garden Inn Twinsburg, Ohio, guest loyalty scores rose almost 10 points, while the hotel's food and beverage revenue increased almost 400 percent after the implementation of the new design.

Most changes in the new design are FF&E (Furniture, Fixtures & Equipment)-based with minimal structural change. Hotels will implement one of two scenarios based on their prototype build, along with tailored design colors, patterns and finishes. Key features of the lobby refresh initiative include:

  • Open flow for more guest socialization and interaction, inviting guests to relax, linger and enjoy the Garden Pavilion
  • Cabana draperies in the cupola area, as well as signature pendant lighting and lanterns evoking the spirit of a garden party
  • Planters with live interior plants create a garden atmosphere
  • Signature garden cart and garden table showcase the hotel's food & beverage offerings
  • Communal breakfast and bar tables and signature seating serving as social and meeting spaces throughout the day
  • Focal pieces above the fireplace featuring signature artwork exclusive to Hilton Garden Inn

The Project Grow initiative will be rolled out beginning early 2012, and with most hotels targeted for implementation by the end of 2013. This schedule allows for a consistent brand identity to all Hilton Garden Inn hotels and links existing hotels closer to the most recent Prototype 7.0 design.

International Expansion Remains a Brand Focus in 2011 and BeyondWhile Hilton Garden Inn has a vibrant domestic presence with nearly 500 hotels open in the Americas, the brand's focus for 2011 and beyond is driving international expansion. The brand expects to have almost 50 new international hotels open by the end of 2013, focusing on emerging markets such as Turkey and China.

"There is tremendous growth potential abroad for the Hilton Garden Inn brand, and we're expediting development in key markets to establish our international footprint. Travelers recognize and trust the Hilton name, providing a sense of familiarity not only for travelers, but franchisees and owners as well," Kurre said. "Hilton Garden Inn is scheduled to open 14 hotels in Turkey by 2012, and just recently opened our first property in South America, the Hilton Garden Inn Santiago Airport, Chile."

A sampling of Hilton Garden Inn hotels set to open in late 2011 and 2012 include:

Turkey

  • Hilton Garden Inn Istanbul/Golden Horn (4th Quarter, 2011)
  • Hilton Garden Inn Mardin (4th Quarter, 2011)
  • Hilton Garden Inn Diyarbakir (4th Quarter, 2012)
  • Hilton Garden Inn Istanbul Ataturk Airport (4th Quarter, 2012)

China

  • Hilton Garden Inn Shaoxing (2nd Quarter, 2012)

Bulgaria

  • Hilton Garden Inn Sofia Airport (2nd Quarter, 2012)

Germany

  • Hilton Garden Inn Frankfurt Airport (1st Quarter, 2012)

India

  • Hilton Garden Inn Gurgaon Baani Square (2nd Quarter, 2012)

Panama

  • Hilton Garden Inn Panama City Downtown (1st Quarter, 2012)

Poland

  • Hilton Garden Inn Rzeszow (4th Quarter, 2011)
  • Hilton Garden Inn Warsaw-Mokotow (4th Quarter, 2012)

Qatar

  • Hilton Garden Inn Doha Al Sadd (4th Quarter, 2012)

Russia

  • Hilton Garden Inn Krasnodar (1st Quarter, 2012)
  • Hilton Garden Inn Yaroslavl (3rd Quarter, 2012)
  • Hilton Garden Inn Ul'tanovsk (4th Quarter, 2012)

Saudi Arabia

  • Hilton Garden Inn Riyadh Al Muroj (4th Quarter, 2012)

Spain

  • Hilton Garden Inn Seville (3rd Quarter, 2012)

Switzerland

  • Hilton Garden Inn Davos (4th Quarter, 2012)

Contact:
Dawn Ray
(901) 374-5954
dawn.ray@hilton.com

Rachel Shell
(310) 312-2265
rachel.shell@emanatepr.com

About Hilton Garden Inn
The award-winning Hilton Garden Inn hotel brand provides business and leisure guests with upscale yet affordable accommodations and modern amenities they prefer for a successful and comfortable stay. The satisfaction promise affirms that Hilton Garden Inn will do whatever it takes to ensure every guest is satisfied, or they don’t pay. You can count on us. Guaranteed™. As a recognized F&B leader, Hilton Garden Inn caters to guests’ dining needs by serving cooked-to-order breakfast daily and offering full service restaurants and bars. Team Members operating at more than 740 hotels around the world are committed to guaranteeing today’s busy travelers have a bright and satisfying hospitality experience from the first hello when they arrive. Hilton Garden Inn is part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s 14 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. For more information about Hilton Garden Inn, visit www.hgi.com or news.hgi.com or connect on social media at Facebook, Twitter, YouTube, and Instagram.

About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,000 properties with more than 825,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by HiltonTM, DoubleTree by Hilton, Tapestry Collection by HiltonTM, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.

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