MCLEAN, Va. - Hilton Garden Inn (HGI) is partnering with Green Mountain Coffee Roasters, Inc. (GMCR), a leader in specialty coffee and single serve beverages with its innovative Keurig® brewing technology, to upgrade its in-room coffee and beverage offering. Beginning today, guests in Hilton Garden Inn's more than 73,000 guest rooms in the U.S. and Canada (69,811 in the U.S.; 3,255 in Canada) have the option to brew their favorite coffee using a Keurig® K130 single cup brewing system.
"Hilton Garden Inn believes that travel, whether for business or pleasure, should be an enjoyable experience - that's why we're constantly looking for ways to enhance our guestrooms, making them comfortable, convenient, and welcoming," said Adrian Kurre, global head, Hilton Garden Inn. "We heard from our guests that being able to easily make the perfect cup of coffee in their room was an important part of their morning routine to start a productive day, so partnering with GMCR to bring its Keurig single cup brewers to our guestrooms was the perfect solution."
According to a survey of 500 high-frequency travelers conducted by Carbonview Research, Inc., among the amenities surveyed, in-room coffee is second in importance, behind only WiFi. Additionally, 78% of guests said in-room coffee was important, and single serve coffee is guests' number one in-room coffee preference. Hilton Worldwide's Hilton Garden Inn brand is partnering with GMCR for its Keurig® single cup brewers, the number one coffeemaker brand in retail, according to NPD, a leading syndicated data provider, to extend this comfort to guests on the road.
Each guestroom will be supplied with four complimentary Keurig® K-Cup® packs.
- In the U.S., guestrooms will include two Diedrichs® Regular Coffee, one Diedrichs Decaffeinated Coffee and one Bigelow® Black Tea K-Cup® packs.
- In Quebec, guestrooms will include two Van Houtte® Colombian Dark Coffee, one Van Houtte Decaffeinated Coffee and one Bigelow Black Tea K-Cup® packs.
- In the greater Canada area, guestrooms will include two Timothy's® Rainforest Alliance Extra Bold Coffee, one Timothy's Rainforest Alliance Extra Bold Decaffeinated Coffee and one Bigelow Black Tea K-Cup® packs.
Additionally, guests may choose to purchase specialty beverages at HGI's 24-hour Pavilion Pantry convenience mart, located in the lobby area, which will feature eight Keurig Brewed® K-Cup® pack varieties, including Starbucks®, Green Mountain Coffee®, Bigelow® Black Tea and Café Escapes® hot cocoa.
Hilton Garden Inn and Keurig Partner to Help Guests Brew a Better StayTo support the introduction of Keurig, Hilton Garden Inn is partnering with Rob White, author and motivational coach, to help busy travelers create a lasting routine. Through the campaign Rob will host a Twitter Chat, share information on his website, and provide readers with tips to make the most of their mornings on the road.
"Finding an efficient morning routine that works for your schedule, even when on the road, is a great way to minimize stress and start a positive and productive day," White said.
Beginning October 7, consumers can tell HGI their favorite coffee flavor on the brand's official Facebook page for a chance to experience HGI's newest amenity for themselves. Eighty-five winners will receive two free 1-night stay certificates and a Keurig® Special Edition brewer. Please visit us here for the official sweepstakes rules*.
From September 30 through October 25 HGI will be monitoring conversations on Twitter about coffee. You could be one of 20 select coffee enthusiasts surprised with a free 1-night stay certificate and a Keurig® Special Edition brewer. For additional information, please visit us here**.
Follow the conversation via #KeurigAtHGI.
To learn more about Keurig®, visit www.keurig.com.
*No Purchase Necessary. Void where prohibited. The Hilton Garden Inn Keurig Facebook Sweepstakes begins at 10:00 am ET on 10/7/13; ends at 5:00 pm ET on 10/9/13. Open to legal residents of 50 U.S., DC and Canada (excluding Quebec), 18 years or older. Sponsor: iCrossing.
**No Purchase Necessary. Void where prohibited. The Hilton Garden Inn Surprise and Delight Giveaway begins at 10:00 am ET on 9/30/13; ends at 5:00 pm ET on 10/25/13. Open to legal residents of 50 U.S. and DC, 18 years or older. Sponsor: Hilton Worldwide.
About Hilton Garden Inn
The award-winning Hilton Garden Inn hotel brand provides guests with upscale accommodations and modern amenities needed for a successful and comfortable experience for both business and leisure guests. The Hilton Garden Inn Promise is to make guests’ stay better and brighter. Guaranteed. Team Members operating at more than 700 hotels around the world are committed to guaranteeing today’s busy travelers have a hospitality experience that includes luxurious, yet affordable accommodations. Hilton Garden Inn is part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s 14 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. For more information about Hilton Garden Inn, visit www.hgi.com or news.hgi.com or connect on social media at Facebook, Twitter, YouTube, and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 4,900 properties with over 800,000 rooms in 104 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.