Amy Martin ZiegenfussVice President, Focused Service Marketing, Hilton

As Vice President of Marketing for Focused Service Brands at Hilton, Amy Martin Ziegenfuss is responsible for leading the marketing of Hampton by Hilton and Hilton Garden Inn, and the consumer launch of the company's newest brand, Tru by Hilton. In her role, she is responsible for the development and execution of brand positioning, driving digital commerce, traditional advertising, promotions and public relations.

Amy is a seasoned marketer, with 20 years of experience building global brands and driving digital commerce through high-impact advertising and marketing across broadcast, print, digital and social media. She has experience leading teams and campaigns across North America and EMEA in public companies and franchise organizations.

Prior to joining Hilton, Amy oversaw the advertising, creative and social media strategy for Choice Hotels, where she led the brand's relaunch, oversaw the national advertising strategy and campaign implementation, and led the brand's multicultural marketing initiatives across African American, Hispanic and LGBT segments. Amy also spent time in Europe, where she led pan-European efforts for Choice Hotels, including strategic planning, creative development and campaign management of offline and online advertising and marketing for the company's family of brands.

Prior to her time at Choice, Amy held marketing roles at a variety of organizations across financial, healthcare, and non-profit sectors, as well as a stint at an agency. She earned a bachelor's degree in communications from Hood College in Frederick, MD, and an MBA from George Washington University. She spent seven years living and working in London, and is a keen traveler, reader, diver, horse rider and cook.